Blockchain Group Adds $68M in Bitcoin to Corporate Treasury

Paris-based Blockchain Group, a rising name in the crypto financial sector, has officially added $68 million in Bitcoin to its corporate treasury, further cementing its position among Europe’s institutional BTC adopters.

The company, which markets itself as Europe’s first Bitcoin treasury firm, acquired 624 BTC for €60.2 million (~$68.7 million). This acquisition pushes The Blockchain Group’s total holdings to 1,471 BTC, currently worth over $154 million, the company confirmed in a post on X on June 3.

Institutional Interest in Bitcoin Surges

According to the Blockchain Group, its BTC portfolio yield has reached an impressive 1,097%, reflecting the sharp rise in Bitcoin's value and the company’s aggressive early adoption strategy.

This latest buy-in reflects the growing trend of European institutions integrating Bitcoin BTCUSD into their balance sheets. The movement gained significant momentum after the U.S. approved spot Bitcoin ETFs in January 2024, giving traditional investors access to regulated BTC investment vehicles for the first time.

Another pivotal moment arrived on March 7, when Donald Trump issued an executive order outlining the creation of a Bitcoin reserve from crypto assets seized in criminal cases, further fueling global corporate adoption.

European Firms Slow But Growing in Bitcoin Adoption

Despite Bitcoin’s early-adopter economic model, relatively few European corporations have declared their intent to use BTC as a treasury asset. Notable exceptions include:

BNP Paribas (France)

21Shares AG (Switzerland)

VanEck Europe

Jacobi Asset Management (Malta)

Bitpanda (Austria)

Additionally, the Czech National Bank has openly considered Bitcoin as part of its foreign exchange reserve diversification strategy.

Market Outlook: Bullish Accumulation Continues

Bitcoin recently hit an all-time high of $112,000 on May 22, and is currently consolidating between $103,000 and $108,000, according to Ryan Lee, Chief Analyst at Bitget Research.

“Still, on-chain data shows continued whale accumulation, which is a bullish signal. This frames any further corrections as a potential entry point,” Lee told Cointelegraph.

Bitcoin Treasury Movement Goes Global

Globally, Bitcoin treasury strategies continue to expand, led by Strategy (formerly MicroStrategy), headed by Michael Saylor. Strategy remains the largest corporate Bitcoin holder, with over $60.5 billion in BTC.

As of early June, Strategy is closing in on BlackRock’s iShares Bitcoin Trust ETF, which holds $68.9 billion in BTC, trailing by just $8.3 billion, according to Arkham Intelligence.

Strategy recently purchased $75 million worth of Bitcoin between May 26 and 30, at an average price of $106,495 per BTC. On June 2, the company also announced plans to raise $250 million through a public offering of perpetual preferred stocks to further expand its BTC reserves.

Meanwhile, Metaplanet, known as "Asia’s MicroStrategy," has now become the world’s eighth-largest Bitcoin holder after a $118 million BTC investment on June 2.

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